Eco-friendly packaging: the secret weapon for brands to win consumers’ favor
While green packaging can greatly enhance your branding, it is not the only consideration. Failing to make environmentally-conscious decisions for your product packaging could easily result in a negative brand image. Opting for custom eco-friendly packaging also allows you to proudly display the eco-label on your products, which can be wonders for your public image.
Numerous studies conducted over the years have confirmed that an eco-friendly label influences consumers’ purchase intentions. In fact, since in 2017, sales of products with a ‘sustainable’ label grew by approximately 7.2% compared to the previous year. Another study by Forum for the Future states that 90% of consumers will not buy from a brand if they find out that the brand uses careless practices to create their products and package them.
This shows how important eco-friendly packaging is for your brand. As business owners, we all have a duty to protect our mother earth. If you have a chance to grow your brand and increase your sales while helping the earth at the same time, then that is a win-win situation for everyone!
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