Currently the competition among cosmetics is extremely fierce. With continuous product innovation, major brands also pay more attention to the design of cosmetic packaging boxes. Cosmetics are highly valuable, and the package also reflects the value. How to make consumers more satisfied with the cosmetics package design? Today Canfei Packing experts will reveal the secrets to creating cosmetics packaging boxes that will not only enhance consumer delight but also leave them wanting more.
1. Choose proper novel package
There are multiple choices for cosmetics in packaging design, but it should be selected according to the product orientation and value. For the general, some simple packaging can be the choice, such as stacked withdrawal box and book box with top and bottom plate. The packaging will become exquisite only if the design is distinctive. It is proposed to use up-bottom cover, conjoined up-bottom cover and withdrawal plush box for upmarket instead, even with more unique plush homeobox. It will have good effect with perfect design and technology.
2. Choose good inner lining material
The role of inner lining is very obvious for cosmetic packaging, which not only plays a protective role of the product, but also shows the grade of the product. Generally, cosmetic packaging will choose a set with high-grade EVA inner lining. EVA material can protect the product better and the material is relatively hard and solid, which is a commonly used material for high-end cosmetic packaging. Of course, you can also choose affordable, soft foam or blister inner. Soft foam is slightly softer than EVA and slightly less beautiful than EVA, but blister is lower priced and the material is harder. The material and appropriate color have to be determined by specific product positioning.
3. Design + Processing
Style and post production process can be taken into consideration in the design of cosmetic packaging. Appropriate layout is based on the characteristics of the product and brand and different production processes rely on the characteristics of the design. Hot stamping and laser are commonly used processes.
4. Useful accessories
In addition to choosing an attractive appearance, using useful items help customers use products well may increase customer satisfaction.For example, adding mirror functionality inside makeup packages; Add sponge applicators when selling liquid foundations etc. This helps users feel convenient while increasing their sense of experience.
5. Personalized customization
Personalizing your own personal care line allows each consumer to express themselves through individuality without sacrificing quality.This includes offering various colors options, designs, patterns, font types, sizes, materials, shapes & styles. By providing these elements, they allow people who buy this item to show off something about what makes him/her special person.
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